Design

“I’ve always approached product design in a holistic way. To me, our customers’ journey with our products should be one that delights them.”

— Alice, Design Director

Born in Chicago. Inspired by the World.

The Studio that Inspires

Our Liberty Design Studio (LDS) is nestled in Chicago’s West Loop, surrounded by art, architecture, and energy. The exposed brick, reclaimed wood, and natural light aren’t just aesthetic; they’re part of our process. This space fuels creativity and roots our work in authenticity.

Consumer Research:

First, we listen. Interviews, surveys, and market insights guide every decision. We get to know real consumers so we can offer real solutions.

Trend Forecasting:

We track global design and cultural shifts to stay ahead of the curve.

Concept Development:

Real people make real solutions. Sketches and renderings bring ideas to life.

3D CAD Modeling:

Digital precision meets creative vision and details start to come to life.

Rapid Prototyping:

We test, tweak, and, refine.

Rigorous Quality Tested:

Every product is stress-tested to ensure it performs reliably, year after year.

Patented Innovation:

We are proud of our protected and award-winning designs, such as Adjusta-Pull adjustable cabinet pulls. Learn More

Market Launch:

Our Graphic Design team brings the story to life across packaging, merchandising, and digital communication on product pages, social media, and our websites.

Feedback & Reviews

Continuous improvement is our bread and butter. By reviewing customer feedback, we can refine our products to create experiences that truly resonate.

“There is nothing more exciting than a blank sheet of paper. Being able to craft designs and bring them from a sketch, to someone's home, is very rewarding."

— Jeff, Principal Designer

1.

Sketch & Refinement:

An idea sketch is chosen for further development. Proportions and design details are sharpened.

2.

3D Print & Ergonomics:

Sketches are turned into 3D models to ensure scale and proportions are perfected.

3.

Render & Finish Selection:

Final design is rendered in photo realistic finishes and presented for critique and approval.

4.

Manufacturing & Placement:

Physical product is made and packaged for customer distribution.

Graphic Design:

Our graphic design team is woven into the product journey from the very first sketch. From ideation and consumer insights to packaging, merchandising, and omni-channel solutions - we craft stories that help you find the perfect product for your home.